Holly Marie Willoughby (born 10 February 1981) is an English television presenter and model, known for her work in presenting children's TV and entertainment shows. In her early career she modelled underwear and went on to present CD:UK. In 2006, she won a BAFTA and was chosen to present Dancing on Ice, a highly popular UK celebrity talent show, shown on ITV1 which drew in an average of 8.9m million viewers in the 2010 series. In July 2009 she was selected as a replacement for Fern Britton on This Morning. She began presenting on This Morning on 14 September 2009, alongside Phillip Schofield.